1 million views. 2 Reels. An Edmonton auto dealer started getting calls from Toronto.
Abhijit runs Legend Auto Sales in Edmonton. He came to us wanting more visibility in the local market. What happened instead: two Reels generated over a million views. Calls started coming from Toronto, Mississauga, and Brampton. So he opened a second dealership in Ontario.
Good content has no postal code.
Why auto dealer content is usually terrible
Most auto dealer social media looks the same: inventory posts, sale announcements, and weekend promotions. All of it speaks to people already shopping for a specific car. It does nothing for brand awareness and it definitely does not go viral.
The insight: the audience for car content is enormous. Almost everyone drives. A video that is genuinely useful or surprising about cars has a potential audience of millions, not just people shopping for a specific model.
Abhijit did not plan to expand to Ontario. The content showed him there was a market there. He responded to demand that the Reels created.
TheXMedia on the Legend Auto expansionKey takeaways
- Content that protects people from bad decisions gets shared more than promotional content
- Auto content has a national audience; do not constrain it geographically in the scripting
- Warning content travels faster than promotional content
- Let the audience tell you where the demand is
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