This Manish Puri case study covers a year on an Oakville realtor's account: 142 reels and 5.9 million organic views on Instagram between June 2025 and June 2026. He arrived with no Instagram account, so there is no before-and-after here. The engagement is closed, and what the account did afterwards is on this page too. No boosted posts and no bought reach behind any of it.
To be known for premium property in Oakville, Mississauga and the wider GTA, which is where he lives and where he sells. He came to us with no Instagram account at all.
He is a career marketer. He led TurboTax marketing across Canada, before TurboTax was acquired by Intuit, and then chose to have somebody else build his personal brand in real estate. That is an unusual brief to receive from a person who has run marketing at that scale, and it set the standard for the work.
There is no testimonial on this page. He has not recorded one, so nothing here is set as a quotation. What we can report is what he asked us for, what the account did, and by his own account the point partway through the year when the inbound outgrew what he could follow up between appointments and he asked us to build something to hold it.
A realtor in Oakville selling premium property across Oakville, Mississauga and the wider GTA, and a career marketer before that: he led TurboTax marketing across Canada, before TurboTax was acquired by Intuit. He came to us in June 2025 with no Instagram account, which is the hardest starting position there is. He finished the engagement at 9,328 followers on a verified profile, with 219 posts on it.
There is no before period on this page and that is not an omission. The oldest post on the profile is dated 21 June 2025, the day the engagement started, because the profile did not exist before that. A brand-new account is the hardest kind to grow: there is no history for the algorithm to work from, which is why the first weeks are slow on every account like this.
The exact figures, from a full scrape of the profile: 142 reels, 5,887,447 plays, 96,064 likes and comments, plus 6 statics and 44 carousels. 1 reel passed a million and 12 passed a hundred thousand. The mean reel did 41,461 and the median did 5,028. That gap is one reel: 1,644,629 views, which is 28 per cent of everything the account earned.
The engagement closed on 6 June 2026. The 21 reels published since average 5,942 views against 41,461 during, and the median has gone from 5,028 to 3,653. We publish that for the same reason we publish the median: a result that fades when the work stops is better evidence the work caused it than any chart we could draw.
The four biggest of the 142 reels we wrote and produced. Tap any tile to open it on Instagram.
Give a new profile a full year before judging it. He did, and the reel that carried the account did not arrive until month six. Most of what people call a content strategy failing is a content strategy being read at month two.
Publish the distribution rather than the total. One reel here is {BIGGEST_SHARE} per cent of {VIEWS/1e6:.1f} million views, and the typical reel did {MEDIAN:,}. Both numbers belong on the page, because only one of them tells a prospect what a normal month looks like.
Stop treating the listings as the content. He was hired to be known for premium property, and the reels that worked were a mortgage repayment trick, a comparison of what a city is building, and a route for people who cannot buy this year. Every one of them is about a decision the viewer is already inside. The listing is what they buy afterwards, not what makes them stop.
Our process starts in ideation, not in a script document. We sit with the client and listen for what they already know that their buyers do not, then find the version a stranger will stop for. Five reels, chosen to make five different points rather than to show the five biggest numbers. Play any of them beside the reasoning.
1,644,629 views in month six, on a profile that had not existed the previous June. It is 28 per cent of every view the account earned across the whole engagement.
We are putting the share on the page because it changes how you should read the total. 5.9 million views is real and one reel is more than a quarter of it. An agency that shows you the total without the distribution is showing you a lottery ticket and calling it a system.
How to turn a thirty-year amortisation into fifteen without refinancing. 549,138 views in month three, and no property in it anywhere.
This is the format that repeats. A person who is already paying a mortgage has a question they have never asked out loud, and answering it costs nothing and reaches everyone. It also has very little to do with the listings he was hired to sell, which is the point.
What Mississauga is actually building, at 406,545 views. An area reel rather than a property reel: the subject is a place and where it is going, not a house that is for sale.
He was hired to be known for premium property in Oakville and Mississauga. The reel that got closest to that brief is about the place, not the price, which is a distinction most listing content never makes.
What to do if you cannot buy today but expect to be able to later. 282,271 views from an audience that a listings feed writes off entirely.
The people who cannot buy this year are the people who buy in three. Content that takes them seriously now is the cheapest pipeline there is, and almost nobody makes it because it does not look like selling.
302,462 views in the second month of a profile that started at nothing. Before it, the first few weeks were as slow as a new account always is.
This is the part clients find hardest and it is worth stating plainly: a brand-new profile has no signal for the algorithm to use, so the first month or two tells you very little. He gave it the year, which is why there is a page to write.
5,887,447 organic views across 142 reels between 21 June 2025 and 6 June 2026, averaging 41,461 with a median of 5,028. One reel passed a million and 12 passed a hundred thousand. Instagram only, counted from a full scrape of the profile.
Nothing on Instagram. He came to us without an account, so the oldest post on the profile is dated the month the engagement began. There is no before-and-after on this page because there was no before, and a new profile is the hardest kind to grow: there is no history for the algorithm to work from.
Because one reel did 1,644,629 views, which is 28 per cent of the entire account. Strip it out and the typical reel did 5,028. Both numbers are true and only one of them describes a normal week, which is why we publish both.
No. The engagement ran from 21 June 2025 to 6 June 2026. We publish the window and what happened afterwards rather than presenting a past client as a current one.
The account has published 21 reels since. They average 5,942 views against 41,461 during the engagement, and the median went from 5,028 to 3,653. We put that on the page because a result that fades when the work stops is better evidence the work caused it than any chart.
He led TurboTax marketing across Canada, before TurboTax was acquired by Intuit. He came to us for personal branding in real estate, which is an unusual brief from someone who has run marketing at that scale.
142 reels across roughly twelve months, so around twelve a month, plus 6 statics and 44 carousels. That is at the upper end of the eight to thirteen a month that has compounded on every account on this site.
No. Every figure here is organic with no boosting behind it. We run Meta lead ads as a separate paid service and report the two separately.
A realtor with no Instagram account reached 5.9 million organic views in a year, and the content that did it was a repayment trick, an area comparison and a route for people who cannot buy yet, rather than the premium listings he was hired to be known for. Read the median next to the mean and read what happened after we stopped: both are on this page because both are the result. The same method runs across our realtor roster, and on the realtor side where Robin Patel went from 200 to 20,666 followers, and in auto, where Legend Auto stopped posting cars.
Book a free 30-minute call. We will look at your profile, tell you what is holding back your growth, and show you what 90 days could look like. We will also tell you if your area is already taken.
