How it works: the 6 step process behind every account
This page explains how it works when you hire us: the six stages every account runs through, what lands in your feed each month, what we need from you, and what the first 90 days realistically look like. No ad spend sits behind any organic figure we publish.
How do realtors get clients without paid ads?
Organic reach does the prospecting. A reel that explains how somebody actually afforded a house reaches people who were not searching for a realtor, and some of them call. That is the whole mechanism, and it is why the content is money mechanics rather than listings.
Ravi Dhir went from 1,736 views a reel to 67,118 and staffed a team off the inbound. Rick and Manisha reached a point where they asked us to stop putting a lead prompt in the caption because they could not answer the volume. Those are their accounts, both public.
We also run Meta lead ads as a separate paid service. We keep the two apart so that every number on this site stays checkable: organic figures have zero ad spend behind them.
What are the six steps?
Deep dive research
We study your market, your competitors and the accounts your buyers already follow, and we sit with you for the deals or cases you have actually closed.
Viral scripting
Scripts in Hinglish, Punjabi, Gujarati or English, chosen by which room you are selling to rather than which language you prefer.
Guided filming
We direct the shoot. You are not left with a shot list and a tripod, and most clients are natural on camera by the second or third session.
Pro editing
Cut for watch time: the hook in the first second, captions that carry the sound off, and pacing that survives a thumb.
Strategic posting
Published on a schedule, with the caption and the single keyword call to action written for the platform rather than for us.
Growth management
We read the numbers every week and change what is not working. The median matters more than the best reel, because you cannot schedule a fluke.
What does a month actually include?
A filming session, the reels produced from it, and the statics or carousels that fill the days between so your feed never has a gap. Scripting, editing, posting, captions and the reporting are ours. The only thing on your calendar is the shoot.
Typical time cost to you is two to three hours a month. Everything after the camera stops is on us, including replying inside the CRM if lead management is part of your package.
How long does it take to see results?
Most accounts see follower growth and inbound DMs inside 30 to 60 days, and the first reel over 100,000 views usually lands in the first 90. It is not linear. Rick and Manisha had two flat months before a million-view reel in month three, and that reel pulled the earlier ones up with it once the account had momentum.
This is why we ask for a minimum term. An engagement shorter than three months tests the setup rather than the system.
What does it cost?
It depends on the vertical and the volume, and we quote on a call rather than publishing a price list. A realtor wanting eight reels a month and a dealership wanting a filming day on site are different jobs with different costs.
What you get on the call is the number, the deliverables and the minimum term before you commit to anything.
Questions people ask about how it works
No, not at the start. Most clients go from uncomfortable to natural within two to three sessions, using scripted prompts, a shot list and a teleprompter workflow we run.
Yes. Organic reach compounds and the first month is usually the weakest, so an engagement shorter than three months tests the setup rather than the system.
We change the strategy. Not every account inflects in month one, and we will not keep publishing a format the numbers have already rejected.
Yes, as a separate service. Meta lead ads for realtors are quoted and reported apart from the organic work, so no campaign spend ever sits behind an organic number we publish.
Want how it works for your own account?
Every number on this page comes from a public account you can open and check. Book a call and we will tell you what we would do with yours.
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