Meta lead ads for realtors, with creative people actually watch.
Most real estate ads are a listing photo and a phone number. We build the ad like a viral Reel, so the scroll stops and the form gets filled.
Figures are cumulative across our realtor ad accounts. Cost per lead varies by market and offer: our best-performing campaigns run under CA$3, weaker ones cost several times that. We will show you the real range on the call.
The targeting is rarely the problem.
Most agents who tell us their Meta ads failed had perfectly reasonable targeting. Right city, right age, right income band. What they were running was a carousel of listing photos with "DM me for details" underneath.
Meta will happily show that to the right people. Those people will scroll past it, because it looks like every other ad and it asks for something before it gives anything. Cost per lead climbs, the agent concludes ads do not work for real estate, and stops.
The lever nobody pulls hard enough is the creative. Same budget, same audience, different video, and the cost per lead moves by a multiple. That is the whole reason this page exists.
Slow pans over an empty kitchen with piano music. It photographs the house and says nothing to the person watching.
Your strongest buying community talks about money in Punjabi or Gujarati at home. An English ad reaches them at the wrong moment.
A Meta lead form takes 4 seconds to fill in. If nobody replies for 6 hours, that lead has already spoken to two other agents.
Creative first, then the campaign.
Every other agency starts in Ads Manager. We start with the script, because that is the part that decides your cost per lead.
Ad creative built like a Reel
Scripted hook, real face, captions, pacing tuned for a muted mid-scroll viewer. Shot in Hinglish, Punjabi, Gujarati or English depending on who is buying. Some of these videos are made for the campaign only and never posted to your grid. See the creative reasons real estate ads fail.
Campaign build and management
Lead campaigns in your own Meta Business account, structured by offer and neighbourhood, with instant forms and a qualifying question built in. We test creative against creative, not just audience against audience.
Leads into a CRM, not a spreadsheet
Every lead lands in GoHighLevel with an automated first message inside a minute and a qualifying question that sorts browsers from buyers before you spend a call on them.
Reporting you can actually read
Spend, leads, cost per lead and which creative produced them. If a campaign is not working we will tell you to pause it rather than quietly spending your budget. Read what a real estate lead should cost.
Paid is the accelerator, not the engine.
Our core work is organic. Every follower, view and comment we report for realtors was earned with zero ad spend, and that is still the thing that makes a buyer trust you before the first call.
Ads do something different. They put a specific offer in front of people who are not following you yet and collect their number today. The two work best together: the organic content makes the ad believable, and the ad puts it in front of people who would never have found it.
See our organic work for realtors →What should realtors know about Meta lead ads?
It helps a lot but it is not a requirement. The ad creative we build is the same kind of video we build for organic Reels, so clients already posting with us get campaigns faster and cheaper because we know what their audience stops for. If you are starting cold we shoot creative specifically for the campaign.
It depends on the market, the offer and the creative. Across our realtor accounts we have generated over 4,000 leads, and our best-performing campaigns run under CA$3 per lead. Weaker campaigns cost several times that. Anyone quoting you one fixed number before seeing your market is guessing.
Meta lead forms are cheap to fill in, so volume without qualification is worthless. Every campaign we run pushes leads straight into a CRM with an automated first response and a qualifying question, so you find out in minutes who is actually looking. That is the difference between 100 leads and 100 conversations.
Yes, and SEO. Meta is usually where we start for realtors because the creative advantage is biggest there, and because Meta lead forms capture people who are not searching yet. Google catches the ones already looking. Most realtors do not need both on day one.
You do. Campaigns run inside your own Meta Business account, the leads land in your CRM, and if we part ways you keep all of it. We will not hold your ad account hostage.
No. You pay Meta directly for ad spend and pay us to build and manage the campaigns. That way you see exactly what went to media and exactly what went to us, and you can raise or cut budget whenever you want.
Let's build the ad
people stop for.
Book a free 30-minute call. We will look at what you have run before, tell you honestly whether ads are the right move for your market, and show you what the creative would look like.
No pressure, no hard sell. We will tell you if ads are not worth it for you yet.
Before you spend a dollar
The three things worth understanding first.