Social media marketing for car detailers, in Hindi, Punjabi, Gujarati and English.

Not the work. Across the 210 reels in this run the shop's own services, the tint, the PPF, the ceramic, the wraps, averaged 7,892 plays. Everything else averaged 66,792, which is about 8.5 to one on the same account in the same seven months. The strongest category was Canadian driving rules at 188,704 a reel. Not one of the twenty biggest reels in the window is about tint, PPF or ceramic coating.

No, and detailers get this backwards in both directions. A before-and-after is the single most convincing thing on your profile once somebody is deciding between you and the shop down the road. What it cannot do is reach anybody new, because the only people who search for ceramic coating are the ones already buying it. Advice and comedy fill the top of the funnel, the before-and-after closes it. Post both, and stop expecting the second to do the first one's job.

Less than most people think, and there is no percentage in it. The Highway Traffic Act does not name a light-transmission figure anywhere. Section 73(3) says no person shall drive with the windshield or any window directly left or right of the driver's seat coated with coloured or reflective material that substantially obscures the interior when viewed from outside. Section 73(2) separately prohibits any coating that obstructs the driver's view out, and section 74(1) requires the windshield and front side windows to afford a clear view. So the front two windows and the windshield are the regulated surfaces, the test is qualitative rather than a number, and rear windows are not covered by 73(3) at all. If a reel of yours quotes a percentage for Ontario, it is quoting a rule that does not exist here.

It is the opposite, and it was the best-performing thing this shop did. Driving rules were 13 of 210 reels and averaged 188,704 plays, the highest of any category, against 7,892 for the service reels. A shop that tells you where the line is reads as a shop that knows where the line is. The rule we script to is simple: explain the law accurately, never imply an illegal install is available, and cite the section rather than a number somebody heard once.

Three months to a broad lift on this account, and it did not hold flat. Taking the median reel rather than the average, because one or two big ones distort a whole month: November, December and January sat between 6,108 and 8,569 plays. February reached 21,956 and March 32,378. April fell back to 7,601 and May to 3,997, while we were still running it. We publish the dip because the alternative is showing you three months and calling it seven. Two things we can rule out: the shop did not go back to posting its own work, and the content mix barely moved. The comedy reels, which ran at 21 to 28 a month for all seven months, tracked the whole curve by themselves. What did change is the shoot cadence. April lost a shoot window to a scheduling delay, and it shows in the data before anyone tells you: 26 reels instead of the usual 30 to 33, published across 20 days instead of 27, at the highest reels-per-posting-day of the whole run, with seven going out in three days mid-month. Thin material stretches, and it did. February ran 16.7 seconds a reel with one over half a minute; April ran 24.6 with twelve. We would rather show you that than a flat line, because it is the most useful thing on this page: the months shot on schedule did 21,956 and 32,378, the month the schedule slipped did 7,601, and it did not recover in May. Consistency is not the boring part of this. It is the part that works.

Partly, and it is worth being straight about it. In the 70 reels since we stopped the account has averaged 42,401 plays, above the 6,718 it managed before us and below the 56,695 it did during. That average is also flattered by one reel that did 2.1 million on 26 June 2026, four weeks after the engagement closed, which is not our work. On the median the account has gone back to 4,817, which is roughly the 4,495 it started at. Reach is a thing you rent, not a thing you buy.

This account had 13,948 followers and its biggest reel did 1,358,979 plays, close to a hundred times the follower count, with 25 reels over 100,000 in the window. Reach here is not gated on followers, because the audience for a video about how the drive test works is everybody who drives, not the people who already follow a tint shop.

Hinglish, Punjabi, Gujarati and English. This vertical leans harder on it than most. The reels that travelled were about being a newcomer who drives here: the drive test, the Uber account, the first car bought off Marketplace. Those are told the way they get told at home, or they are not funny and not true.

Twelve reels a month, scripted, shot and edited, plus captions and posting. The honest shape of this run is that the median reel did 9,388 plays while the mean was 56,695. A few reels carried it and most sat well below. You cannot pick which one goes, so the job is to make enough of them, consistently enough, that one gets the chance.

Both, and the same team makes both. Every view on this page is organic with zero ad spend behind it. Separately we run Meta and Google campaigns, and for a detailer the pairing is useful for the same reason it is for a dealership: an advice reel does not know where your bay is, so paid is how you pull a national audience back inside your own drive time.

Ask us before you sign. We keep deliberate distance between shops selling to the same drivers in the same city, and we will tell you honestly on the call whether your area is taken.