Social media marketing for auto dealerships, in Hindi, Punjabi, Gujarati and English.

Somebody at the dealership does. Every reel on this page is the owner talking straight to camera about something a buyer is nervous about, and that is not incidental: the reason a stranger trusts a used-car dealer enough to drive across a province is that they have watched him talk for nine weeks. It does not have to be the owner, but it has to be a person, and it has to be the same person every time.

Not the cars. Across the 24 reels in this run, the ones telling a buyer which cars to avoid averaged 244,396 views, financing and leasing explainers averaged 72,373, scam breakdowns averaged 21,901, and the two reels about cars actually sitting on the lot averaged 6,973. That is about 12 to one between advice and inventory, measured on the same account in the same nine weeks.

No, and this is where dealerships get it backwards in both directions. Inventory posts are how somebody who already follows you sees that the RAV4 is in. What they cannot do is reach anybody new, because the only people who want to see a walkaround are the handful already shopping this week. Advice content is what fills the top of the funnel; inventory is what converts it. Post both, and do not expect the second to do the first one's job.

Abhijit told us the calls started arriving from Toronto, Mississauga and Brampton, which is eighteen hundred miles from an Edmonton lot, and that he opened a second location in Ontario in response. That is his account of it, not a number we can measure from outside, so treat it as what the client told us rather than as a statistic. What we can measure is on this page: the reach went up 30.5 times and it came from across the country rather than from Edmonton.

Only if you are ready for it, and this is the honest catch in the story above. Inventory, financing partners, safety certification and delivery are all local, so national demand arrives faster than a single lot can serve it. For most dealers the right answer is a geo-targeted paid layer on top of the organic reach, so the advice reels build the name nationally and the spend concentrates the enquiries inside your own drive time.

Yes, and this is the part dealers most often assume does not. In Ontario every dealer and salesperson has to be registered with OMVIC, and under the Motor Vehicle Dealers Act an advertisement is any inducement to buy or lease a vehicle, which explicitly includes social media. Alberta works the same way through AMVIC, whose advertising code of conduct is a legal requirement rather than guidance. The rule that catches people is all-in price advertising. If a reel names a price, that price has to include every fee you intend to charge: freight, pre-delivery inspection, administration and documentation, and in Alberta accessories, attached optional equipment and transportation too. In Ontario you may add HST and the actual licensing cost on top, and nothing else. In Alberta it is GST and financing costs. All-in pricing was among the most common violations OMVIC found in 2023, so it is worth getting right before you post rather than after. In practice it shapes what we script: most of what carries a dealership account is advice rather than inventory, and on the reels that do name a price we build the all-in figure into the script and the on-screen graphic instead of burying a disclaimer in the caption.

Hinglish, Punjabi, Gujarati and English. Several of the reels that travelled furthest here open on a specific person in a specific city, a Punjabi man in Brampton who bought a Mustang on a loan, and land because the story is told the way it would be told at home. Buying a first car in a new country is a family conversation, not a solo one.

This account had 2,523 followers and the biggest reel did 631,796 views. Reach in this vertical is not gated on follower count, because the audience for a video about which cars to avoid is everyone who drives, not the people who already follow a dealership. That is also why the ceiling is high here compared with a vertical where the audience is only people transacting this month.

36 videos, because we produce 12 a month. The honest shape of this run is that the median reel did 26,071 views while the average was 78,769, so a few reels carried it and most sat well below them. You cannot pick which one goes. You can only make enough of them, consistently enough, that one gets the chance. Enquiries follow the reach by a few weeks.

Both, and the same team makes both. Every view and comment reported on this page is organic, with zero ad spend behind it. Separately, for dealerships that want paid reach, we run Meta campaigns and Google ads, and in this vertical the pairing matters more than most: the organic reel builds the name across the country and the paid layer pulls the enquiries back inside your own service area.

Ask us before you sign. We keep deliberate distance between dealerships selling to the same buyers in the same city, and we will tell you honestly on the call whether your area is taken.