This Anand Mistry case study covers an Edmonton realtor's account from 13 April 2026: 41 reels and 5,556,044 organic views on Instagram. He had published 23 reels himself before we started, averaging 2,263 views. Ours averaged 135,513, which is 59.9 times. The median moved 3.8 times, from 1,983 to 7,554, and that smaller number is the more honest one.
All organic. No boosted posts and no bought reach behind any of it. Every figure on this page is scoped to April 2026 to today, with the engagement still running and recounted from a full scrape of the account on 18 August 2026, so the profile can be opened and checked against it.
Three things, and he named them at the first meeting.
He came through a friend of Dhruval's, having already watched Gujarati realtors we work with go viral, and he arrived with three things he wanted rather than a vague brief.
In his own account of it: content in Gujarati, recognition as a Gujarati-speaking realtor in Edmonton, and reach into the Swaminarayan community he belongs to. We asked for three months before he judged any of it.
He reports inbound from Ontario, British Columbia, the United States and India, which is a wider catchment than an Edmonton agent would normally expect. He had been working under a brokerage team and wanted a brand of his own, which is the whole reason he wanted personal branding rather than listings marketing.
Anand Mistry's account of what the work did for the business, as described to us. It is their telling rather than something we measured.
Anand Mistry is an SRS certified realtor in Edmonton, Alberta, selling in Gujarati to a Gujarati speaking market. He is one of two clients we have outside Ontario and the only one in Alberta.
He had an account before us: 23 reels averaging 2,263 views, median 1,983. Same agent, same city, same listings. The profile is public so both halves can be opened and counted. He is now at {FOLLOWERS:,} followers on a verified profile.
Four of the 41 reels we wrote and produced for Anand Mistry since April 2026. Tap any tile to open it on Instagram.
The brief was to be known, in Gujarati, in Edmonton. Not listings marketing and not a follower count for its own sake.
Edmonton is not a market where a Gujarati speaking agent is competing with forty others posting the same condo. The problem was the opposite one: almost nobody was making content in the language his buyers actually think in, so there was no reason for anyone to find him.
The third thing he asked for was reach into the Swaminarayan community he belongs to. We treated that as an instruction about voice rather than about targeting: make content that is honestly his, including his faith, rather than content that performs being a realtor.
That decision is why the numbers on this page look the way they do, and why the finding below is not the one we expected.
Five reels chosen to make five different points, not to show the five biggest numbers. The last one is the typical reel, which matters more than the biggest.
A devotional reel, not a real estate reel. It ran to {BEST} views, roughly 180 times his follower count, and it is the single biggest thing on the account by a distance.
Nothing in it is about property. It is about something he actually believes, made properly, and it reached an audience that no listing reel of his has come close to.
{BEST} views on an account of {FOLLOWERS} followers.
A month later, the same category again, and 1,230,534 views. Two reels over a million in four months on an account that averaged {BEFORE_AVG} views before we arrived.
One viral reel tells you very little. The second one tells you it is a format rather than an accident, and a format is the thing a content plan is actually made of.
1,230,534 views, and the reason we stopped treating the first one as luck.
This is the best-performing reel on the account that is genuinely about real estate: people relocating to Edmonton and what they get for their money compared with Ontario. 234,251 views.
It works for the same reason the faith reels work. It is about a decision somebody is actually in the middle of making, not about a property that is for sale.
234,251 views on the subject he is actually paid for.
A father's love, expressed the way it usually is, which is not in words. 333,515 views and a comment section full of people tagging their fathers.
Worth separating from the devotional reels: this is not a community-specific subject at all. It is the same thing that carried Tarang Patel's mortgage account, where a reel about daughters outperformed every reel about mortgages.
333,515 views, and none of it specific to any community.
A brand-new Edmonton apartment for roughly $1,100 a month. Useful, well made, and it did {MEDIAN} views, which is exactly the median of the whole run.
We put this on the page deliberately. The mean on this account is {AVG} and the median is {MEDIAN}. The distance between those two numbers is the two devotional reels. A prospect reading an agency's case study deserves to see the typical week, not only the best one.
{MEDIAN} views, the median reel, and the honest answer to what a normal week looks like.
5,556,044 organic views across 41 reels since 13 April 2026, averaging 135,513 with a median of 7,554. Two reels passed a million and 6 passed a hundred thousand. These are Instagram figures from a full scrape of the profile; his Facebook audience is real and is not counted here.
23 reels averaging 2,263 views, median 1,983. Same agent, same market. The account is public, so both halves can be checked rather than taken on our word.
Because people follow a person before they hire a professional. His largest reels are devotional content, which is honestly his, and they reach far beyond anything a listing reel has managed. The real estate content still does the selling, and his best one did 234,251 views.
No, and we would not describe it that way. It is a decision about voice: the content is his own, including the parts of his life that are not transactional. We do not build audiences around anybody's religion and we do not make claims about how any community buys property.
No. We script in Gujarati because that is the language his referrals actually come in, and he reports inbound from across Canada as well as the United States and India. The language is a decision made per client, from where their business already comes from.
He asked us for three months before judging it and the first million-view reel landed inside that window. That is faster than usual and we would not promise it: the first month or two is normally the weakest part of any account.
41 reels across roughly four months, which is around ten a month, plus 7 statics and 8 carousels. Two to three reels a week is the cadence that has compounded on every account on this site.
No. Every figure on this page is organic with no boosting behind it. We do run Meta lead ads as a separate paid service, and the two are reported separately so an organic number stays organic.
An Edmonton realtor went from 2,263 views a reel to 135,513, a 59.9 times lift on the mean and 3.8 times on the median, and the two reels that did most of it are not about property at all. The lesson we would carry anywhere is that an audience follows a person and then buys from a professional, so the content has to be honestly the person first. The same method runs across our realtor roster, and the same finding shows up on Malika Mehrotra's page, where none of her biggest reels is about her Vastu specialism. The same method runs across our realtor roster, and the numbers for Ravi Dhir, Shitul Patel, Benny Jain, Malika Mehrotra, Rick and Manisha and Varun Kalia are written up the same way, each scoped to its own engagement.
Book a free 30-minute call. We will look at your profile, tell you what is holding back your growth, and show you what 90 days could look like. We will also tell you if your area is already taken.
