Realtor case study

Rick and Manisha case study: the couple whose floor moved, not their ceiling

This Rick and Manisha case study covers ten months on a GTA couple's account: 105 reels and 4.2 million organic views between August 2025 and June 2026. They had posted 208 reels themselves before that, averaging 19,893 views. Ours averaged 40,454. That is 2.0 times, the smallest lift on this site, and the reason it is worth reading is what the averages hide.

All organic. No boosted posts and no bought reach behind any of it. Every figure on this page is scoped to August 2025 to 27 June 2026 and recounted from a full scrape of the account on 18 August 2026, so the profile can be opened and checked against it.

Rick and Manisha, realtor in Greater Toronto Area
rmrealestate_
Rick and Manisha
997
posts
11,705
followers
473
following
What we have produced since August 2025
4.2M
views
57,466
engagement

What do Rick and Manisha say about TheXMedia?

They had tried several agencies first, and the first two months with us were not comfortable either. This is their account of it.

They had been through several agencies across Canada before us and none of it had worked. By their account they were stuck: six or seven thousand followers, hardly any views, and no sense of moving. They had tried what people try, indoor, outdoor, funny content in the early days, and none of it broke the ceiling.

The first two months with us were hard, and they say so. The profile was not catching up and it was genuinely unclear to them whether this was going to work either. We had seen the pattern before on other accounts and kept adjusting, on the view that the strategy was right and the algorithm needed time.

The third month was the one. A reel passed a million, and by their account the older videos picked up alongside it. The leads that followed were more than Manisha could return calls on. She asked us at one point to stop putting a lead prompt in the captions and just publish the information, which is not a request an agency usually gets.

Most of that inbound was pre-construction, which is her side of the business. What they say they got out of it beyond the leads is an identity: a Gujarati power couple selling real estate across Canada, recognised on sight at community events. Rick's word for working with us was that it felt like family.

Rick and Manisha, realtor in Greater Toronto Area
Rick and Manisha
Realtor · Greater Toronto Area
@rmrealestate_ →

Rick and Manisha's account of what the work did for the business, as described to us. It is their telling rather than something we measured.

Who are Rick and Manisha?

Rick and Manisha are a married pair of realtors working the Greater Toronto Area, Mississauga and Caledon, and they sell to the Gujarati community in Gujarati and Hindi. Manisha's side of the business is mostly pre-construction.

They arrived having already tried several agencies without result, at six to seven thousand followers, and their problem was not that they had never had a hit. They had. Seven of their own reels had passed a hundred thousand views before we started and one had reached 974,372. What they did not have was a floor: 121 of their 208 reels did under three thousand views.

The reels we made for them

Four of the 105 reels we wrote and produced for Rick and Manisha between August 2025 and June 2026. Tap any tile to open it on Instagram.

1.38M Oct 2025 These 4 boys from Surat turned their rent money into $300,000 profit in just 3 years! 517K Mar 2026 A Gujarati girl made a smart move in Canada by buying a mixed use property with a shop below and 414K Mar 2026 This student turned rent into income using a smart subleasing strategy. 221K Feb 2026 In Canada, a 10-year-old Gujarati girl had a sudden asthma attack caused by mold in the basement

What goes out on the days between reels?

This account ran the heaviest static schedule on our roster. Alongside the 105 reels the engagement published 84 statics and 1 carousel, so the feed had almost no empty days across the ten months.

Reels do the reach and statics hold the profile together between them, which matters more for a couple selling pre-construction than for most: somebody who saw a reel in October and is ready to buy in February arrives on a feed that has been active the whole time.

What did Rick and Manisha ask for?

The brief was the one we get most often and it is harder than it sounds: they wanted to be known. Not a view count. Recognised in the Gujarati community as the couple who do real estate in Canada.

The ideation call pointed at money mechanics rather than listings, and specifically at arrangements that sound like a trick until somebody shows the arithmetic. Four friends buying one house together. A shop underneath and a home above it. Subletting the rooms you are not using. These are not property tours; they are ways to afford a property.

It did not work immediately and that is the part of this engagement worth knowing about. The first two months produced five reels and none of them cleared 2,400 views. We kept the strategy and changed the execution, because the same approach was working on other accounts in the same community and nothing in the data said the thesis was wrong.

Which reels built the account?

These are the five biggest of the run, from 1,384,479 views down to 219,077. The first one is the hinge: everything before it on this account was flat, and the reels published in the days after it did ten times what the reels published days before it had. Play any of them beside the reasoning.

1.38M Oct 2025

Four young men from Surat bought a house together, lived in the basement, and let the upper floor cover the whole mortgage. They sold in 2022 and each walked out with enough for a place of their own.

This landed in month three, after five reels that had averaged under 1,600 views. The reels posted in the following week did 28,014 and 14,921, against 2,185 and 2,584 for the ones posted days before it. That is the algorithm re-rating an account, and it is the single clearest example of it anywhere on this site.

1,384,479 views and 20,829 likes, from an account averaging {BEFORE_AVG}.

What made the Rick and Manisha case study work?

  1. Read the median, not the mean, on this one. The mean lift is 2.0 times and the median lift is 2.4 times. On every other account on this site that relationship is the other way round, because a couple of enormous reels drag the mean up. Here the typical reel improved more than the average did, which is a better result than the headline number suggests.
  2. The ceiling was never the problem. They had already produced seven reels over a hundred thousand views and one at 974,372 before we started. What changed is that 58% of their reels used to do under three thousand views and 17% did during. An account with hits and no floor is an account nobody can rely on.
  3. Two flat months is not a failed strategy. Five reels, none over 2,400 views, and both sides wondering. The thesis was right and the account had not been re-rated yet. Month three produced 1,384,479 and the monthly median climbed from 5,100 in October to 22,157 in January. Anyone who quits in week six never finds out.
  4. It did not hold once we stopped. In the 7 reels since June 2026 the account has averaged 3,764 views, against 40,454 during and 19,893 before. Almost exactly back to where it started, which is what reach does when the work stops.

Frequently asked questions

4,247,716 organic views across 105 reels between August 2025 and June 2026, averaging 40,454 a reel with a median of 6,064. One reel passed a million and 7 passed a hundred thousand. The biggest did 1,384,479.

Because they were not starting from nothing. Their own 208 reels averaged 19,893 views, which is ten times the baseline most accounts on this site began from, and included one reel at 974,372. A lift multiple measures distance travelled, not quality of work, and it punishes an account that already had reach. The median tells it better: 2,562 to 6,064, about 2.4 times.

Consistency. Before us 121 of their 208 reels did under three thousand views, which is 58%. During, 18 of 105 did, which is 17%. They had hits before and no reliable floor under them.

Two months of nothing. The first five reels of the engagement, across August and September 2025, averaged under 1,600 views and the biggest did 2,367. The 1,384,479 reel is dated 12 October 2025, in month three. We publish the flat start because it is the most useful thing on this page for anyone deciding whether to keep going.

Their account of it: enough pre-construction enquiries that Manisha could not return the calls, and she asked us at one point to drop the lead prompt from the captions and just publish the information. They also describe being recognised at Gujarati community events. Those are their figures and their words, not something we can measure from outside.

No. Their Facebook page has reels on it, but they stop on 25 September 2025, five weeks into the engagement, and only three of them fall inside the window at 3,336 views between them against 4,247,716 on Instagram. Every number on this page is Instagram, which is where the work went.

No. The engagement ran from 19 August 2025 to 27 June 2026 and every figure here is scoped to it. The account still posts and those 7 reels are excluded throughout, because they are not ours.

Ask before you sign. We keep deliberate distance between agents selling to the same buyers in the same city, and we will tell you on the call whether your area is taken.

What does the Rick and Manisha case study prove?

That a lift multiple is a bad way to judge an account that already had reach. 105 reels and 4.2 million views over ten months moved the mean 2.0 times and the median 2.4 times, and the number that matters is neither: it is that the share of their reels doing under three thousand views fell from 58% to 17%. They could already go viral occasionally. What they got was a floor, and two months of patience to reach it. The same method runs across our realtor roster, and the numbers for Ravi Dhir, Shitul Patel, Benny Jain, Malika Mehrotra, Anand Mistry and Varun Kalia are written up the same way, each scoped to its own engagement.

Want a breakdown like this for your own profile?

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