This Benny Jain case study covers eight months on a Surrey realtor's account: 73 reels and 9.9 million organic views since 9 December 2025. He had posted 86 reels himself before that, averaging 2,353 views. Ours average 135,930, which is 57.8 times, and one of them did 4,656,168 on an account of 8,422 followers.
All organic. No boosted posts and no bought reach behind any of it. Every figure on this page is scoped to December 2025 to today, with the engagement still running and recounted from a full scrape of the account on 18 August 2026, so the profile can be opened and checked against it.
He talks about the team before he talks about the views.
He had been part of somebody else's team, left it, and wanted to build his own. What he needed first was enough inbound to serve himself and then hand down to other agents.
He says he is now the best-known realtor in Surrey and Vancouver in Hindi and across the Punjabi community, and that realtors started approaching him because of it. He founded Stone Group off the back of that and runs five to six full-time agents in it.
He was doing three to four deals a month on his own. He puts the team at eight to nine a month now, and they recently took the brokerage's Best Performing Team award.
The part he raises first is not the reach. It is that we built the lead handling, the Meta campaigns and the business processes underneath it, so the team had somewhere to put the work.
Benny Jain's account of what the work did for the business, as described to us. It is their telling rather than something we measured.
Benny Jain sells in Surrey and Vancouver, in Hindi and Punjabi, into a large and concentrated Punjabi-speaking market. It is also one of the most contested real estate markets in Canada, which is the context for everything below.
He had been part of somebody else's team, left it, and wanted to build his own. That needed more inbound than one agent can generate, and it is why he came to us rather than for a follower count.
Four of the 73 reels we wrote and produced for Benny Jain since December 2025. Tap any tile to open it on Instagram.
The brief was leads, in a quantity that would let him staff a team and hand work down to it.
The scripts are Surrey and Vancouver money problems told as somebody's actual situation: four students pooling to buy, a couple who bought cheap near a cemetery and found out why, a family who lost everything to a frozen estate after a truck accident. Specific people, specific numbers, and a lesson the viewer can use.
We also ran his Meta lead ads and helped build the business processes underneath, because a team of six needs somewhere for the leads to land. He raises that part first, before the reach.
Statics and carousels run alongside the reels, 13 and 8 of them in this window, though on this account they are a supporting cast rather than a second channel.
These are the five biggest of the run, from 4,656,168 views down to 280,014. The largest is also the largest single reel anywhere on our roster. Play any of them beside the reasoning.
A couple who had spent years in limbo finally moved toward buying. No listing, no price, no walkthrough: the reel is about what the waiting had felt like and what ended it.
132,966 likes on an account with {FOLLOWERS} followers. That ratio is the whole argument for this kind of content, and it is the biggest single reel we have produced for anyone.
4,656,168 views, roughly 554 times the follower count.
Four Punjabi students pooled resources and bought together, a structure most of the audience has considered and nobody had costed out for them on camera.
Published seven weeks in. It is the reel that proved the format before the June one made it obvious.
1,191,442 views and 25,908 likes, in month two of the engagement.
Street names in a subdivision hint at how the road was laid out, and therefore at the lots. Almost nothing to do with buying and a great deal to do with curiosity.
It ran two days after the 4.6M reel and rode the same attention. Timing a lighter piece behind a hit is deliberate, not luck.
591,496 views, two days after the biggest reel on the account.
The very first reel of the engagement, published the day it started, on how the Punjabi community in Surrey actually accumulates property.
Day one, half a million views, against an account averaging 2,353 the week before. That is the cleanest before-and-after moment on this site.
497,223 views, published on the first day of the engagement.
A couple bought below market next to a cemetery and then discovered what they had bought into. Cautionary, specific, and slightly funny.
Every account has one reel that shows the audience will accept a story with no financial instruction in it at all. This is his.
280,014 views on a reel with no numbers in it.
9,922,952 organic views across 73 reels since 9 December 2025, averaging 135,930 with a median of 13,330. Two reels passed a million and 14 passed a hundred thousand. The biggest did 4,656,168, which is the largest single reel on our whole roster.
86 reels averaging 2,353 views, median 1,289. Same agent, same market, same city. The account is public, so the fortnight either side of 9 December 2025 can be compared directly.
Because the subject was not him and not a property. It was a couple who had waited years to buy, which is a situation most of his market is in. Reach in this vertical tracks how many people recognise the problem, not how many already follow the agent.
Benny's account of it: three or four deals a month before, eight or nine now across his team, a team called Stone Group with five or six full-time agents that formed because other realtors approached him, and a Best Performing Team award at the brokerage. Those are his figures rather than ours; we can measure the reach, not his deal book.
Both, and for Benny the ads mattered. Every view on this page is organic with no spend behind it. Separately we run his Meta lead ads, because a team of six needs a predictable floor of leads underneath the spiky organic reach.
Yes. In this window that was 13 statics and 8 carousels alongside the 73 reels. On his account they support the feed rather than drive it, which is why this page reports reel numbers only.
Hindi and Punjabi for Benny, and Hinglish, Gujarati and English across the rest of the roster. Surrey's Punjabi population is large enough that the language choice is not decoration, it is the entire addressable market.
Ask before you sign. We keep deliberate distance between agents selling to the same buyers in the same city, and we will tell you on the call whether your area is taken.
That a feed can be a recruiting tool. 73 reels and 9.9 million views since December 2025 gave a Surrey agent enough inbound to stop being one realtor and start being a team, and the reels that did it were about the people buying rather than the houses being bought. The Meta ads and the lead process built alongside them are what turned attention into something six agents could work. The same method runs across our realtor roster, and the numbers for Ravi Dhir, Shitul Patel, Malika Mehrotra, Anand Mistry, Rick and Manisha and Varun Kalia are written up the same way, each scoped to its own engagement.
Book a free 30-minute call. We will look at your profile, tell you what is holding back your growth, and show you what 90 days could look like. We will also tell you if your area is already taken.
