TheXMedia case studies: every number, on public accounts
15 clients, 136.5 million organic views between them, and the full working behind each one. Every figure is scoped to the months we actually worked on that account and recounted from a full scrape of the profile, so you can open the account and check it yourself.
Each page publishes what the account did before us as well as during, the median beside the mean, and what happened after the engagement ended where it has ended. Two of these are closed engagements and say so.
Which client results can I read about?
Ordered by total reach. 9 realtors, 2 car dealerships, 1 coach, 1 mortgage agent, 1 immigration lawyer and 1 litigation lawyer, across Ontario, British Columbia and Alberta.
Robin Patel | GTA Realtor
Realtor · GTA, Ontario200 followers to over 20,000 in nine months, across Instagram and Facebook. The account that built the method.
Mandeep Dhaliwal
Nursing coach · CanadaThe largest lift we have measured, 89.8x on the median. She had already published 191 reels herself over three years.
Ravi Dhir
Realtor · Kitchener, Waterloo, Cambridge1,736 views a reel to 67,118, and a team built off the inbound. Publish the arithmetic behind a deal, not the address.
Malika Mehrotra
Vastu realtor · Mississauga86.6x on the mean. None of her four million-view reels is about her Vastu specialism, and that is the finding.
Benny Jain
Realtor · Surrey, Vancouver57.8x in eight months, in Vancouver and Surrey. Scripted in Hindi and Punjabi.
Shitul Patel
Realtor · Kitchener, Cambridge, HamiltonThe Gujju realtor. Four of his five biggest reels are about property outside Canada, because his audience is a community rather than a city.
Rick and Manisha
Realtor couple · Greater Toronto AreaA GTA couple who already had hits and no floor. Reels under 3,000 views went from 58% to 17%, after two flat months.
Tarang Patel
Mortgage agent · Greater Toronto AreaA mortgage agent in the GTA, 4,500 followers to 11,496. Trust is the product in a regulated vertical.
Legend Auto Sales Ltd
Auto dealership · Edmonton, AlbertaAn Edmonton dealership, 30.5x on plays in a closed three-month engagement. Proof the method is not real-estate-only.
Kapil Rathod
Immigration lawyer · CanadaAn immigration lawyer built from an empty profile to 64,117 followers. Two of his three biggest reels are personal injury, not immigration.
Nakul Chhibbar
Litigation lawyer · GTAA litigation firm launched from zero followers to 12,981. Family law carried it; the estate content he wanted to be known for reaches furthest per reel and never breaks out.
Anand Mistry
Realtor · Edmonton, Alberta59.9x in Edmonton. His two biggest reels are not about real estate, and the median reel is.
Manish Puri
Luxury realtor · Oakville, OntarioA career marketer who arrived with no Instagram account. Closed engagement, and the page says what happened after it ended.
Tint Express Canada
Window tint and PPF · Mississauga8.4x on the mean and 2.1x on the median for a Mississauga tint shop. Not one of its twenty biggest reels is about tinting.
Varun Kalia
Realtor · Whitby, Durham Region322 views a reel to 4,956, after he had published 186 reels himself. Eighty days in, on a part-time realtor's account.
How are these numbers measured?
The same five rules on every page, because a case study nobody can check is an advertisement.
The window is the engagement, not the account's life. Clients post before we start and some keep going after we stop. Counting either as our work would overstate it, so every figure is scoped to the exact dates we ran the account, and those dates are printed on the page.
The median sits beside the mean. A single reel over a million drags an average a long way. Where a lift multiple looks large we publish the median lift next to it, which is what a typical reel did rather than the best one.
The comparison is the same account, not a benchmark. Each page states what that profile was doing itself before we started, on the same phone in the same market. The profiles are public, so both halves can be opened and counted.
Views means plays, and nothing is boosted. We report Instagram's play count, and no campaign spend sits behind any number on these pages. Where a reel was not ours it is excluded and the exclusion is stated.
What the client reports is labelled as theirs. Deal counts, lead volume and revenue come from the client and we cannot verify them from outside, so they are attributed rather than presented as measurements.
What does this look like for my industry?
Each industry has its own page with the roster, the numbers and what the content actually is: social media marketing for realtors, mortgage agents, insurance agents, lawyers, coaches, restaurants, auto dealerships and car detailers.
Everything on these pages is organic reach. We also run Meta lead ads for realtors as a separate service, and the case studies above keep the two apart on purpose: no campaign spend sits behind any number here.